From American Vogue staffers Meredith Melling and Valerie Boster plus former Head of Business Development at Rag & Bone Molly Howard comes ‘La Ligne’, a mod and collective new brand fusing the idea of easy to wear weekend clothing.
Valerie Boster, Molly Howard, Anna Wintour & Meredith Melling. Credit: Hannah Thompson @ Vogue.com.
Back in 2014, the bosses got together to form ‘La Marque’ which introduced a fresh vision within the industry and seriously impressed those in the know. What we can learn most from these women is that together with a good idea and the smarts, you can create something so niche and yet classic in fashion.
The motto for their newest brand: “the best things in fashion (and life) are universal, timeless and classic, but never off limits for reinvention.” From the items available on Net-A-Porter right now, we can certainly see the inspiration for the project come to fruition. The stripe is seen to be the main feature amongst the offerings La Ligne gives us and how versatile the clothing can be along with the staples each of us hold in our wardrobes already. Molly Howard, who is the business head of the brand tells how the pieces are ”timeless, comfortable and wearable”, adding that they were an extension of their (Meredith, Molly & Valerie) own style.
The ‘French chic’ line is certainly very easy to wear and reaches an all needed market, which seems to be somewhat overlooked in high fashion nowadays. Author, Leandra Medine of the Man Repeller website/blog has represented the brand which you can see pictured below, right. She wears a tee and the Grand Prix jumpsuit .
The range will increase on Net-A-Porters website in time (it’s sold out many pieces in the States already) and what’s available at the moment is priced at £105-£435. La Ligne will be a highly worthy investment you can continuously warp into every seasonal trend as they evolve and adapt.
